Armani Prive Malachites

A high end promotional site for two new Armani fragrances

For the Launch of the two new fragrances, Armani Prive Rough Malachite and Vert Malachite, the team at Edge Retail designed, built and installed this promotional site into Selfridges on Oxford Street. With a high quality feel and intricate lattice work, the site set the stage for the two new fragrances as well as displaying the other fragrances in the Armani Prive range. Designed in a modular style this site was created with adaptability in mind allowing it to be relocated to other Selfridge’s stores with ease.

Japanese Style

Based on Japanese screens, we created a circular lighting feature to highlight the new products

Adaptable and Updateable

Following the main launch of the products in Selfridges on Oxford Street, elements were reused in on the Trafford Dome Site, within Selfridges Exhange Square in Manchester, and in Fenwick on Bond Street.

Class, Style and Elegance

The intricate gold moucharabieh pattern showcases the brands elegance, and gives it a sense of luxury. The Prive collection is graceful, highly sophisticated and rare.