Edge Retail
Design and manufacture for the retail environment
Design and manufacture for the retail environment
We design and manufacture retail environments for the world’s leading beauty, fragrance and fashion houses. Based in Leicester, we work end-to-end: concept, technical development, graphic design and print, in-house production, installation, and after-sales, all under one roof, so your brand is presented consistently, whether it’s a single counter unit or a full terminal takeover.
We aim to become part of your business rather than just another supplier. We take the time to understand a brand’s story well enough that the promotions, furniture and interiors we build feel like a natural extension of it, not an add-on bolted onto a retail floor. Jo Malone at Heathrow. Prada at Harrods. Gucci, Miu Miu and Dior on some of the
busiest retail floors and airport terminals in the country. Our Jo Malone travelling townhouse at Heathrow Terminal 2 won a Gold POPAI award for Short Run/Temporary Display.
We hold EcoVadis Silver, SafeContractor and Cyber Essentials accreditations: independent confirmation that the way we work is as considered as what we build, not just a claim we make about ourselves.
To help our clients design, develop, produce and install retail promotions, furniture and interiors worthy of the world's most exacting brands. We want to keep setting the standard for what a temporary or promotional retail space can be, not just meet the brief in front of us.
Our team loves getting hands-on. Creative designers, development engineers, project managers, account managers and production staff all work together under one roof in Leicester, which is what makes an efficient process possible, rather than just a promise on a website.
We've installed recycling facilities in every department and work to reuse and recycle materials wherever we can. Metals are collected separately for bulk recycling, and wood off-cuts fuel our furnace rather than going to waste. It's part of why we hold an EcoVadis Silver rating, placing us in the top 15% of companies assessed for sustainability.
We pride ourselves on the work we create, from initial concept through to install, whatever the scale of the site. Over the years we've delivered everything from small standalone units to full brand takeovers, cinema activations and exhibition builds, across a huge range of venues. A selection of that work is below; the full portfolio, including case studies for Dior, Prada and Jo Malone, follows the link.
View portfolio
Bespoke fabrication and complex installation of custom VM displays for the Miu miu Miutine product launch.
Design, scenic prop fabrication, and installation of the large-scale, immersive tropical VM display.
Bespoke concept and retail fit-out for the exclusive Prada Library Site within Harrods.
Large-scale, immersive experience design and exhibition build for the Pradaland concept.
Festive floral displays of Dior branded Christmas trees installed in every terminal at Heathrow Airport
A shiny new site in Heathrow Terminal 2 for the launch of Paco Rabanne’s new male fragrance Phantom.