Brunello Cucinelli Parfums – Harrods
Complete high-end residential retail fit-out for a permanent luxury Brunello Cucinelli boutique.
A curved fragrance counter for Brunello Cucinelli Parfums at the centre of Harrods’ perfume hall.
The Client Challenge
Brunello Cucinelli Parfums needed a counter that could anchor its own space at the centre of Harrods’ busy perfume hall, alongside a window presence to draw shoppers in from outside.
Edge Retail’s Integrated Solution
We designed and installed a curved counter running a video screen of campaign imagery, framed by glass showcases with live planting either side. In the storefront window, a backlit campaign poster was staged alongside the fragrance bottles and boxes themselves, styled with citrus fruit and greenery to echo the brand’s natural, understated aesthetic.
Impact and Results
The curved counter and window styling gave Brunello Cucinelli Parfums a considered, central presence in one of the world’s best-known perfume halls, accessible from multiple angles rather than a single-sided display.
