CK2 Launch
A unique promotional site showing off the new fragrance CK2 by Calvin Klein
A UK-wide launch for Coty’s CK2 fragrance, built around illuminated neon arch sculptures.
The Client Challenge
Coty needed CK2’s launch to read as fresh, warm and electric for both men and women at once, consistently across House of Fraser, Debenhams, Selfridges and John Lewis nationwide.
Edge Retail’s Integrated Solution
We designed and installed illuminated neon arch tube sculptures alongside an oversized fragrance bottle graphic and CK2 campaign photography panels on totem pillars, using fluorescent lighting to give the launch a disruptive, unmissable glow against standard beauty-hall lighting.
Impact and Results
The neon-arch design gave CK2 a consistent, high-impact identity across four major UK retailers at once, with the fluorescent lighting doing the work of catching attention from across the beauty hall.
