Dior Poison

A bespoke set of sites installed across multiple retailers around the UK for the launch of the new women’s fragrance, Dior Poison Girl, as modelled by Camille Rowe.

The spaces designed were given a fluorescent purple accent colour to provide stand out in store, along with rolling text on LED boards.

Each site incorporates multiple materials that were pulled together to complete the successful launch for the client.


Website, Packaging design, 3D Graphics & visualisations, Annual report


Importing components from China, the sites were brought to life with a customisable rolling ticker panel embedded into the front of the custom counters.


The Dior Poison items were simultaneously installed into over 30 stores across the UK, into Debenhams and Boots doors.