Dior Windows
Modular window display for the iconic Dior brand.
A modular window-display system for Dior, built to carry a rotating set of real campaigns — from J’adore to Diorshow Pump’N’Volume — across multiple UK storefronts.
The Client Challenge
Dior needed a single window system that could carry a different campaign every few weeks — J’adore, Addict Lip Tattoo, Addict Lacquer Stick, Diorshow Pump’N’Volume mascara — across stores of different sizes, from standalone beauty halls to a Boots pharmacy frontage, without a bespoke rebuild each time.
Edge Retail’s Integrated Solution
We designed and built an adaptable, lightweight metalwork structure that adjusts to suit 1m, 2m and 5m display areas, so the same kit of parts works whether the site is a full storefront or a narrow pharmacy window. The system houses backlit campaign graphics, product shelving and illuminated text panels, and has since carried campaigns from a gold-dress J’adore beach scene to Diorshow Pump’N’Volume model portraits, swapped in and out as each campaign changed.
Impact and Results
The same modular kit has now run multiple Dior campaigns across multiple store formats without a new structure each time, cutting both transit issues and turnaround time between campaigns.
