Gucci Wall Bay – John Lewis Horsham
Full luxury retail wall bay fit-out and visual merchandising installation for a permanent, dedicated Gucci space.
An illuminated Gucci fragrance display for John Lewis Horsham’s wall-bay fragrance hall.
The Client Challenge
Gucci needed its fragrance display to hold its own in a wall bay shared directly with Tom Ford and Creed, in a fragrance hall that also carries Chloe and Hugo Boss.
Edge Retail’s Integrated Solution
We designed and installed an illuminated shelving unit stocked with the Gucci fragrance range, positioned beside the Creed 1760 mirrored cabinet and beneath a Gucci Guilty campaign poster, with a “Find Your Scent” wall graphic and dried floral styling completing the bay.
Impact and Results
The illuminated finish gave Gucci a genuine standout in a wall bay sharing space with some of fragrance retail’s biggest names, rather than a shelf that blended into its neighbours.
