IT Cosmetics

The first UK site launch for the American brand created with leading plastic surgeons.

To support the launch of the American brand IT Cosmetics, the team at Edge Retail designed, built and installed this temporary display into Selfridges on Oxford Street. The same site was then modified and reinstalled into the Trafford Centre in Manchester. With the iridescent flashes across the site, this eye catching display helped to showcase the award winning brand to the UK audience.

Creative Design

Using the concepts provided by the brand, our creative team re-worked the display to design a display to fit within the store parameters. This helped to create a welcoming open space that also provided space for 4 simultaneous consultations.

Production and Installation

Our main in-house production is Wood and Carpentry, however, we also have digital print, 3D printing, and acrylic fabrication.  Other services such as metalwork and glass production are managed by trusted local partners.

Key Features

UK Launch: As part of launching the brand in the UK, the sites were installed into Selfridges on Oxford Street and within the Trafford Park shopping centre, again as part of a Selfridges concession.

Special Development: For the brand developed with top plastic surgeons in the USA, the iridescent material helped to create a clinical look for the brand.

Tactile Seating: The site feature a curved seating area hand prepared by our in-house team. This was capped with over 100 brush heads to give a really unique finish.

Supersized Product: The best selling colour correcting cream was brought to life too with a 1.2 metre tall replica.