Jo Malone – English Pear and Freesia

A window takeover for Jo Malone London’s English Pear & Freesia Cologne at the brand’s 101 Regent Street flagship.

The Client Challenge

Jo Malone needed its Regent Street window to stop passersby for English Pear & Freesia specifically, on a street full of competing flagship windows.

Edge Retail’s Integrated Solution

We developed and installed a window built entirely around the fragrance’s signature line: dozens of oversized artificial pears arranged around the bottle, finished with a black ribbon bow, beneath neon script reading “One pear in every bottle.” The oversized scale of the pears and the towering bottle replica did the work a smaller display couldn’t — visible and legible from across the street, not just up close at the glass.

Impact and Results

The window turned the fragrance’s own tagline into the entire display concept, giving English Pear & Freesia a Regent Street presence built around what actually makes the scent distinctive.