Kama Ayurveda – Harrods
A striking installation to Harrods beauty hall for the cosmetics company Kama Ayurveda.
A red-and-white marquee-style kiosk for Kama Ayurveda inside Harrods’ beauty hall.
The Client Challenge
Kama Ayurveda needed a promotional site inside Harrods that communicated its holistic, traditional-recipe philosophy at a glance, in a beauty hall dominated by conventional Western skincare branding.
Edge Retail’s Integrated Solution
We developed, managed and installed a circular kiosk styled like a scalloped-awning marquee in the brand’s signature red and white, with “Enter the World of Ayurvedic Skincare” and “Healthy holistic beauty powered by Ayurveda” signage across its panels, beneath a gold-and-white circular ceiling light fixture. The circular counter displayed the brand’s core products — including the Urjasara, Kumkumadi and Amarrupa ranges — on wooden trays, with a digital screen running “Discover the Power of Glow” messaging and directing customers to the fifth-floor hair and beauty salon.
Impact and Results
The marquee styling and traditional-recipe messaging gave Kama Ayurveda an identity distinct from the beauty hall’s wider Western skincare presentation, communicating the brand’s philosophy before a customer picks up a single product.
