Lancôme Renergie Triple Serum
Multi-site POS unit design and fabrication for Lancôme Renergie Triple Serum promotion.
A curved-arch counter rollout for Lancôme’s Rénergie H.C.F. Triple Serum launch, across multiple Boots beauty hall locations.
The Client Challenge
Lancôme needed consistent, informative visual merchandising for the Rénergie Triple Serum launch across several Boots beauty live window locations UK-wide, communicating the product’s eye-care benefits at every site.
Edge Retail’s Integrated Solution
We managed, designed, manufactured and installed a curved arch-shaped counter structure at each location, built around a circular tester table so customers could try the serum directly. “Claim Your Free Sample” and “The Future of Your Skin Starts Now” messaging ran across the counter and an accompanying totem, with “Our Revolution in Eye Care” carried through to the window signage, positioning the counters alongside neighbouring premium beauty counters such as Tiffany & Co. and Paco Rabanne in the same halls.
Impact and Results
The consistent arch design let Lancôme roll the same premium, sample-led presentation out across multiple Boots locations at once, rather than treating each site as a one-off build.
