MAC – Destination Fabulous
Design and build of the interactive cosmetics activation POS unit for the MAC Destination Fab campaign.
Edge retail has worked with the Estée Lauder Companies brand MAC Cosmetics on their first campaign exclusive to the duty-free and travel retail channel. As part of the events held at London Heathrow Airport between February and March 2019 the site highlights travel-exclusive kits of best sellers for skin prep, “quick lip trips, high-altitude lashes, full-face looks and way beyond” aiming to take the beauty look from “jet-lag to jet-fab”.
Creative Design
Using the concepts provided by the brand, our creative team re-worked the display to design a display to fit within the store parameters. This helped to create a welcoming open space that also provided space for 3 simultaneous consultations on the authentic internally reupholstered aeroplane seats.
Production and Installation
Fast turn around was essential for this project, with our main in-house production team took the challenge with carpentry, digital print, and acrylic fabrication.
