MAC – Destination Fabulous

MAC takes off with Destination Fabulous

Edge retail has worked with the Estée Lauder Companies brand MAC Cosmetics on their first campaign exclusive to the duty-free and travel retail channel. As part of the events held at London Heathrow Airport between February and March 2019 the site highlights travel-exclusive kits of best sellers for skin prep, “quick lip trips, high-altitude lashes, full-face looks and way beyond” aiming to take the beauty look from “jet-lag to jet-fab”.

Creative Design

Using the concepts provided by the brand, our creative team re-worked the display to design a display to fit within the store parameters. This helped to create a welcoming open space that also provided space for 3 simultaneous consultations on the authentic internally reupholstered aeroplane seats.

Production and Installation

Fast turn around was essential for this project, with our main in-house production team took the challenge with carpentry, digital print, and acrylic fabrication.