Maison Margiela – Bicester Village Pop Up
Full-service design and build for a semi-permanent pop-up store at Bicester Village.
A semi-permanent Maison Margiela Replica pop-up at Bicester Village’s Glass House, paired with a travel-trunk-style promotional kiosk to launch it.
The Client Challenge
Maison Margiela wanted a dedicated Replica fragrance store inside Bicester Village’s Glass House, plus a way to promote the launch itself before shoppers reached the store.
Edge Retail’s Integrated Solution
We designed and built a greenhouse-style pop-up store with glass doors opening onto a Replica counter and a “Personalise Your Memory” wall, complete with a typewriter for in-store personalisation. The Replica range was displayed alongside Polaroid-style photographs naming each scent’s story — Jazz Club, Beach Walk, Under the Stars, Lazy Sunday Morning, By the Fireplace — turning the counter into a set of memories rather than a row of bottles. Alongside the store itself, we built a separate white travel-trunk-style kiosk, finished with preserved white flowers behind glass panels, to promote the launch to shoppers passing between the village’s Ganni, Samsonite, BOSS and Coach stores.
Impact and Results
The pairing gave Maison Margiela both a destination store and a promotional presence working the wider village at the same time, from a single coordinated build.
