Maison Margiela – On a Date – Harrods
Visual update for the Maison Margiela fragrance counter within Harrods
A Maison Margiela Replica counter inside Harrods’ beauty hall, built around the On a Date fragrance and the brand’s full Replica and Home candle ranges.
The Client Challenge
Maison Margiela needed its On a Date Replica launch to hold its own inside Harrods’ beauty hall, surrounded by counters for Tom Ford, Dior and Le Labo.
Edge Retail’s Integrated Solution
We designed, developed and installed a Replica counter finished in lime-wash rendered panels, in keeping with Harrods’ upscale setting. The counter centred on a vineyard-campaign screen tying directly to On a Date’s scent story, framed by terracotta vases of fresh roses and a pink-toned “Personalise Your Memory” wall panel — the same personalisation concept used across Maison Margiela’s other Replica sites, adapted here in a softer palette to suit the Harrods setting. Glass-framed dividers separated the counter visually from its neighbours while keeping it open to the hall.
Impact and Results
The counter reads as a considered, on-brand extension of Harrods’ beauty hall rather than an inserted fixture, giving On a Date a launch presence that could stand next to Tom Ford and Dior on equal terms.
