Maison Margiela – Selfridges London

A Flowery touch for Maison Margiela Replica at Selfridges London

Maison Margiela reached out to Edge Retail to help design and install a beautiful and personalized site in Selfridges London. Based on a floristry design and to give the customers a personal experience, by personalizing their Maison Margiela Replica Products at the stand whilst also giving customers a memorable purchase.

This display showcases a variety of different flowers as well as products to showcase the sense of the Replica Fragrance. Whilst also offering a beautiful display of flowers to look at. The flower display helps to make the Maison Margiela display stand out in the center of Selfridges London. The retail display coincided with the Chelsea Flower Show, hence the use of real bio-preserved flower arrangements. This created an engaging and charming design, which greeted customers as they entered the store.

This site also had great sustainability credentials with the use of upcycled wine crates and buckets. As the flowers are preserved, they can last up to a year and have been since used on other Maison Margiela retail displays around the country.