Michael Kors – Sexy Ruby

A fragrance showcased in the jewel that inspired it.

To support the launch of the new Michael Kors fragrance, we were asked to design, build and install a series of sites and elements to represent the jewel that inspired the fragrance. The deep ruby red finish visible throughout the site gives it a strong in store presence, encouraging potential customers to ‘magnify your sexy’.

Creative Design

Using the concepts provided by the brand, our creative team re-worked the display to design a display to fit within the store parameters. This helped to create a welcoming open space that showcased the ruby shape that inspired the fragrance.

Production and Installation

The launch consisted of over 85 bespoke sites, installed into 4 major retailers (Boots, House of Fraser, Debenhams and John Lewis) across the UK.

Key Features

Multi Material: To suit the different shapes and sizes of unitary across the launch, woodworking, plastic fabricators and metalworks were successfully pulled together to work as one within the site.

Ruby Red: The key for the sites was the deep reflective Ruby red. This was achieved by tinting a mirror panel using one of our trusted spray partners.

Mass Produced: Edge Retail were also responsible for the larger production runs to accompany the sites, and for a wider spread coverage in other retailers. We produced over 800 CTU’s (Counter tester units) and 70 FSU’s (Free standing units).