Netgear – ISE Barcelona
Full-service European exhibition stand build for Netgear at the Integrated Systems Europe (ISE) conference.
An exhibition stand for NETGEAR’s integrated AV systems at ISE, shown in both Amsterdam and Barcelona.
The Client Challenge
NETGEAR needed a stand at ISE that did more than display hardware — it had to support live product demos and deep-dive training sessions for AV professionals, running throughout each show.
Edge Retail’s Integrated Solution
We designed, developed and managed the stand for both the Amsterdam and Barcelona editions of ISE, built around a “NETGEAR AV, Sophisticated yet simple” branded wall. A large screen ran the NETGEAR Insight network topology software live, with a vertical touchscreen totem advertising demos every 30 minutes to keep visitors returning throughout the day, and a seating area built in for the training sessions themselves.
Impact and Results
The stand gave NETGEAR a working demonstration space rather than a static display, with the scheduled demo cadence keeping a steady flow of AV professionals engaging with the hardware across both shows.
