Paco Rabanne – Heathrow
Design and build of the airport experiential retail space for Paco Rabanne at Heathrow Airport.
A gold mirrored fragrance tower for Paco Rabanne at Heathrow Terminal 2.
The Client Challenge
Paco Rabanne needed a fragrance site at Heathrow T2 that could hold its own on a concourse shared with Burberry, Saint Laurent and Harrods, visible and distinctive from a distance rather than just up close.
Edge Retail’s Integrated Solution
We designed and installed a gold mirrored tower structure with illuminated shelving displaying the full Paco Rabanne range, built around a branded “R” plinth with satellite display units either side. An illuminated pixel-pattern screen ran a portrait campaign visual, with rotating content including the Phantom Parfum campaign and a Fame campaign poster keeping the site current across the fragrance range’s different launches.
Impact and Results
Positioned among some of travel retail’s biggest fragrance and fashion names, the gold mirrored tower gave Paco Rabanne a site that reads as a landmark on the concourse rather than one counter among many.
