Prada – Les Infusions
Promotional site design and install in to John Lewis on Oxford Street, London
A backlit fragrance wall for Prada’s Les Infusions collection, at John Lewis Oxford Street, built with 39% recycled materials.
The Client Challenge
Prada needed a counter for the launch of Infusion de Figue, part of its Les Infusions range, that matched the collection’s premium positioning while meeting the brand’s sustainability commitments and remaining easy to update and redeploy elsewhere.
Edge Retail’s Integrated Solution
We built an illuminated backlit wall of nine fragrance campaign panels — from Infusion de Fleur d’Oranger through to Infusion de Vanille — each labelled with its own mood (Joyful, Graceful, Vibrant, Bold, Elegant, Magnetic, Radiant, Delicate) above a curved counter stocked with the full bottle range, under a triangular Prada Milano logo plaque and the line “In Fusion With The Many Facets Of You.” The site was built using 39% recycled units, and designed from the outset for easy updates and reuse across different locations rather than a single-use build.
Impact and Results
The counter gave Les Infusions a considered, premium presence at John Lewis Oxford Street while meeting Prada’s sustainability values as a genuine design constraint, not an afterthought.
