Valentino Studio 54
Full design, scenic fabrication, and installation of the immersive Studio 54 themed pop-up store.
A disco-themed Studio 54 pop-up for Valentino’s Born in Roma fragrance, at Selfridges.
The Client Challenge
Valentino wanted its Born in Roma fragrance pop-up to feel like stepping into Studio 54 itself, not just another counter carrying disco-era branding.
Edge Retail’s Integrated Solution
We built the pop-up around an illuminated marquee “VALENTINO” sign above a light-up “54, Studio” logo counter, with a doorway framed by a disco ball and a neon-style perfume bottle graphic. Inside, a Hollywood-style vanity mirror surrounded by lightbulbs invited customers to “Create Your Studio Look,” alongside a purple sofa and a director’s chair carrying the V logo. A Polaroid camera let customers “Take A Selfie With A Polaroid Camera” at the vanity table, next to the full Valentino Donna and Uomo range, the Rendez-Vous Ivory limited edition, Spike lipsticks and Colour Crush blush compacts.
Impact and Results
The pop-up gave Born in Roma a genuinely immersive, photograph-ready moment inside Selfridges rather than a fragrance counter with disco-themed signage bolted on.
