Viktor & Rolf – Flowerbomb
10 Years on from the original Flowerbomb fragrance, Viktor&Rolf released the next chapter with Flowerbomb Bloom.
A UK-wide launch for Viktor&Rolf’s Flowerbomb Bloom, built around a spring theme of over 1,000 origami paper flowers.
The Client Challenge
Viktor&Rolf needed a launch that respected Flowerbomb’s existing brand values while introducing Bloom’s spring, coming-into-flower concept, consistently across more than 20 sites in Debenhams, Boots and House of Fraser.
Edge Retail’s Integrated Solution
Our project managers coordinated metalwork, woodwork, plastics and print into a single recognisable system: matt pink finishes, flower carts, garden archways and benches, and over 1,000 origami paper flowers ranging from small buds to full bloom, alongside 50 metal flower tester stands to draw customers in for a sample. Sites ranged from small permanent fixture updates to full 22m² installations, each rendered and approved before install so the client could see exactly how it would look in situ. One flagship launch moment took the rose theme further still, covering an entire staircase and banister in pink and purple paper roses beneath the Flowerbomb ribbon branding and V&R wax-seal logo.
Impact and Results
Over 20 sites launched to an identical standard nationwide, with the paper-flower concept flexible enough to scale from a single permanent counter update to a full rose-covered staircase moment.
