Yves Saint Laurent – MY YSL – WESTFIELD

An oversized install for YSL at Westfield

In the heart of London’s bustling Westfield shopping centre, our team proudly collaborated with Yves Saint Laurent to design a one-of-a-kind experience for their newest masculine fragrance, MYSLF. Standing tall at 18 feet, a breathtaking replica of the MYSLF bottle instantly draws attention, beckoning visitors to a world of personalized scent exploration.

Step inside and immerse yourself in the captivating aroma of MYSLF. More than just discovering the fragrance, visitors are invited to make it their own. Personalize your bottle with unique engravings, or if you’re an existing fan, indulge in the sustainable luxury of refilling your empty bottle.

But the journey doesn’t end there. Capture the moment in our fun and interactive photo booth, taking home a lasting memory of your personalized MYSLF experience. Each interaction is designed to be unique and special, reflecting the multifaceted nature of the fragrance itself.