Acqua Di Parma – Barbiere

An Italian themed barbershop in the heart of Selfridges for the classic gentleman.

 Acqua Di Parma approached Edge Retail to recreate the classic barbershop with their uniquely Italian twist. Immersed with specially crafted temporary barber stations clients are able to sit back and enjoy a pampering experience stemming from the time-honoured Italian art of shaving.

Rotating Display

With everything the classic gentleman needs, this spinning display highlights the benefits of all available products within each product category.

Full Service

This promotional site was used to increase knowledge of the services available at the permanent barber’s shop also within Selfridges Oxford Street. Where clients can indulge in the ritual of a traditional Italian shave, pick up grooming essentials and discover Acqua di Parma’s fragrance universe.