David Beckham – House 99

The new male grooming brand and community led by David Beckham

In partnership with L’Oreal LUXE, Edge Retail were asked to support the UK Exclusive launch within Harvey Nichols. We produced a series of promotional spaces within the Knightsbridge and Manchester stores.  David Beckham himself attended the opening of the space within the Knightsbridge store and gave it his seal of approval.

3D Illuminated Display

The copper flashes, wooden flooring and matt black finish give the displays a premium effect to display the range of 21 new products.

Live Window

During the launch of the brand, Edge Retail installed a live window display where gentlemen can receive a range of treatments to ensure they’re looking their absolute best.