Kylie Cosmic – Selfridges
Design, precision fabrication, and installation of a bespoke POS counter for the high-profile Kylie Cosmic launch.
A pink vanity-style pop-up for Kylie Jenner’s Cosmic fragrance and Kylie Cosmetics range, at Selfridges.
The Client Challenge
COTY, on behalf of Kylie Jenner, needed a Selfridges-exclusive launch site for Cosmic that matched the fragrance’s own branding and gave Kylie Jenner’s social media following a reason to visit in person.
Edge Retail’s Integrated Solution
We designed and manufactured a circular, vanity-style fragrance counter finished in pink, with an illuminated screen running a Kylie Jenner campaign portrait and round mirrors either side, plus a curved counter lined with foundation and concealer shade testers. A separate pink kiosk carried “Cosmic, Exclusive to Selfridges” signage alongside the fragrance bottle display, with the wider Kylie Cosmetics range — including Kylash mascara and pressed blush shades such as Bad on the Block and Winter Kissed — displayed on matching pink shelving.
Impact and Results
The launch was featured on Kylie Jenner’s own social media promoting the Selfridges-exclusive launch, giving the physical site a reach well beyond the shoppers who visited in person.
