Miutine by Miu Miu

Bespoke fabrication and complex installation of custom VM displays for the Miu miu Miutine product launch.

To promote the launch of Miu Miu’s latest fragrance, Miutine. We created a stylish and interactive pop-up installation within Selfridges Oxford Street. The design incorporates high-quality materials, bespoke detailing, and an immersive aesthetic to reflect the brand’s signature style. This Space is designed to provide a striking yet welcoming ambiance, effectively capturing attention and enhancing the overall retail experience.