Prada Banana Balm
Multi-site promotional campaign and bespoke fabrication across key UK department stores.
The Client Challenge
Prada required a visually striking, repeatable promotional display concept for their Banana Balm campaign that could be swiftly and consistently rolled out across multiple key UK department stores, including Selfridges and Harrods. The challenge was ensuring perfect visual continuity and high-quality bespoke fabrication across all units.
Edge Retail’s Integrated Solution
We handled the full fabrication and logistics for the multi-site campaign. Our technical development team refined the creative concept into a robust, modular design, optimised for both transport and rapid, clean installation. Using our in-house manufacturing capabilities, we produced bespoke promotional furniture and retail fixtures, ensuring that material and finish quality were identical across all locations, followed by a coordinated multi-site installation rollout.
Impact and Results
The campaign achieved maximum brand impact and visual cohesion across all high-profile retail locations. Our streamlined fabrication and rollout process ensured the project adhered to the tight deadlines and allowed the client to focus solely on the campaign’s success without logistical concerns.
