Sol De Janeiro – Heathrow T2
Design, scenic prop fabrication, and installation of the large-scale, immersive tropical VM display.
A 360-degree summer pop-up for Sol de Janeiro at Heathrow Terminal 2, built for L’OCCITANE Travel Retail around a beach-club concept.
The Client Challenge
L’OCCITANE Travel Retail needed a Sol de Janeiro activation at Heathrow T2 that could compete for attention in a packed departure lounge and translate the brand’s social-media-driven, beach-club energy into a physical, walk-around space.
Edge Retail’s Integrated Solution
We designed and built a circular “Sol-cial Club” pavilion around a yellow cane lattice structure, with a thatched canopy and lattice archway entrance carrying “Welcome to Sol de Janeiro” signage. A large “Unleash Your Summer Self” backdrop and a pastel blue scooter prop gave travellers a reason to stop and photograph the space, while potted palms and a sunshine colour palette carried the tropical theme through the whole 360-degree structure, approachable from every side of the concourse. Staff worked the space in yellow branded uniforms from a central product table.
Impact and Results
Positioned in the main T2 shopping concourse, the pavilion held its own against the constant foot traffic of a live departure lounge, turning a fragrance pop-up into a stop-and-photograph moment for travellers moving between gates.
