Versace – Harrods Vestibule Site
Design and fabrication of a premium bespoke retail fixture in the Harrods Vestibule.
The Client Challenge
Versace required a high-impact, temporary retail fixture for the prestigious Harrods Vestibule. The unit needed to reflect the brand’s iconic, luxurious aesthetic with immediate stopping power and visual magnetism, demanding flawless surface finishes and complex geometry.
Edge Retail’s Integrated Solution
We specialised in the design and fabrication of the premium fixture. Our technical development team ensured the complex design was structurally sound and modular. Using advanced techniques in our in-house manufacturing, we achieved the required luxury-grade finish, making the unit a visual spectacle that commanded immediate attention from shoppers.
Impact and Results
The fixture successfully served as an eye-catching, temporary retail presence for Versace, ensuring that shoppers could not pass by without pausing. The project highlights our expertise in creating visually arresting retail objects that successfully capture customer imagination and reinforce brand status.
