Versace – Harrods Vestibule Site
Design and fabrication of a premium bespoke retail fixture in the Harrods Vestibule.
A teal fluted display fixture for Versace’s Atelier fragrance range, in a Harrods beauty hall corridor.
The Client Challenge
Versace needed a fixture for its Atelier Versace fragrance range that could command attention from a Harrods corridor rather than a full beauty hall footprint, with the flawless surface finish the brand’s aesthetic demands.
Edge Retail’s Integrated Solution
We designed and fabricated a freestanding kiosk finished in teal fluted panelling, with a gold “Atelier Versace” plaque and backlit product graphics either side of the central counter. Fragrance testers sat on tiered teal fluted shelving both at the counter and in a matching wall-mounted display case, with an illuminated wall niche in a pink recessed alcove holding three further tiers of bottles nearby.
Impact and Results
The fluted teal finish and tiered display gave Versace a fixture that reads as a considered extension of the brand’s aesthetic rather than a generic fragrance stand, holding its own in a Harrods corridor on a comparatively small footprint.
