YSL – LOVESHINE
High-impact temporary window display design and multi-site rollout for the YSL Loveshine fragrance launch.
A claw-machine pop-up for YSL’s Loveshine lipstick range, at two Selfridges locations.
The Client Challenge
YSL wanted its Loveshine lipstick launch to feel playful and shareable rather than a standard counter display, across both the Trafford and Oxford Street Selfridges.
Edge Retail’s Integrated Solution
We designed and manufactured two mirrored stands finished in a silver chrome finish, each built around a genuine claw machine stocked with pink and white pom-poms, under illuminated “YSL LOVESHINE” neon signage. “Take A Treat,” “Choose Your Lipstick” and “Make It Yours” counter panels guided customers from the claw-machine moment through to testers and a Candy Glaze campaign screen, with a dedicated lipstick-shaped display column anchoring each site.
Impact and Results
The claw machine gave Loveshine a genuine reason for shoppers to stop and interact rather than just browse, at both Selfridges locations the range launched into.
