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Prada required a visually striking, repeatable promotional display concept for their Banana Balm campaign that could be swiftly and consistently rolled out across multiple key UK department stores, including Selfridges and Harrods. The challenge was ensuring perfect visual continuity and high-quality bespoke fabrication across all units.

Edge Retail’s Integrated Solution

We handled the full fabrication and logistics for the multi-site campaign. Our technical development team refined the creative concept into a robust, modular design, optimised for both transport and rapid, clean installation. Using our in-house manufacturing capabilities, we produced bespoke promotional furniture and retail fixtures, ensuring that material and finish quality were identical across all locations, followed by a coordinated multi-site installation rollout.

Impact and Results

The campaign achieved maximum brand impact and visual cohesion across all high-profile retail locations. Our streamlined fabrication and rollout process ensured the project adhered to the tight deadlines and allowed the client to focus solely on the campaign’s success without logistical concerns.

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The Client Challenge: Creating an Exclusive Environment

Prada required an exclusive, high-end retail space within the prestigious Harrods Library Site. The challenge was two fold: the bespoke retail fit-out had to perfectly reflect Prada’s luxurious and innovative brand aesthetic, while simultaneously adhering to the exceptionally high standards and stringent compliance rules of the Harrods department store. The final result needed to be an iconic fixture.

Edge Retail’s Integrated Solution: Precision Design and Manufacturing

Edge Retail provided a full-service design and manufacturing partnership. Our in-house team managed the entire process, beginning with conceptual design refinement.

1. Technical Development: We translated the delicate design into fully detailed CAD drawings, meticulously specifying premium materials and engineering. This step was critical to ensure both aesthetic perfection and compliance with all fire and safety regulations required by Harrods.
2. In-House Manufacturing: Our expert craftsmen fabricated the entire unit in our 15,000 sq ft production facility, maintaining absolute quality control over the high-end finishes.
3. Specialist Installation: Our professional installation team managed the delicate logistics of the Harrods fit-out, executing the placement with zero disruption to the active retail floor.

Impact and Results: An Iconic Retail Fixture

The finished Prada Eye space is a testament to precision engineering and high-end craftsmanship. It serves as a successful, bespoke retail fixture within one of the world’s most prestigious luxury locations. The flawless execution successfully drives high-value sales, reinforces Prada’s position as a luxury innovator, and ensures the brand’s continued high-profile presence in Knightsbridge.

Ready to launch your next flagship retail project? Contact our design and fit-out specialists today.

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The retail campaign consistent of hand-crafted bauble trees, mixed material stocker units and LED tiled screens, which were installed in various retail locations around the country. 

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Versace required a high-impact, temporary retail fixture for the prestigious Harrods Vestibule. The unit needed to reflect the brand’s iconic, luxurious aesthetic with immediate stopping power and visual magnetism, demanding flawless surface finishes and complex geometry.

Edge Retail’s Integrated Solution

We specialised in the design and fabrication of the premium fixture. Our technical development team ensured the complex design was structurally sound and modular. Using advanced techniques in our in-house manufacturing, we achieved the required luxury-grade finish, making the unit a visual spectacle that commanded immediate attention from shoppers.

Impact and Results

The fixture successfully served as an eye-catching, temporary retail presence for Versace, ensuring that shoppers could not pass by without pausing. The project highlights our expertise in creating visually arresting retail objects that successfully capture customer imagination and reinforce brand status.

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Our experts work on designing a unique display unit. That features a distinctive centre table with a stunning mirror-pink finish wrapped around the table. This perfectly complements the brand’s signature colours throughout the display unit. This also helps provide an elegant display for Kylie Fragrance and its products. This display was also feature on Kylie Jenner’s social media promoting the Selfridges exclusive Launch of the perfume.

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