Branded spaces & exhibitions | Edge Retail

Valentino Studio 54

Ben Stoner — Thu, 23 Oct 2025 08:20:21 +0000

In Celebration of the revival of Studio 54, Valentino reached out to our team to create an unforgettable showcase inside Selfridges Oxford Street. This collaboration promises to relive the iconic spirit of the legendary nightclub/Broadway theatre, blending luxury fashion with a lively atmosphere that captures the essence of the era. This collaboration beautifully unveils the enchanting world of Broadway’s backstage, where the vibrancy of theatrical artistry meets the opulence of luxury, all seamlessly intertwined with the unmistakable elegance of Valentino’s iconic style. During the week the site is in-store, a DJ was present to enhance the lively experience.

The post Valentino Studio 54 appeared first on Edge Retail.

Prada Eye

Jordan Owen — Thu, 20 Mar 2025 10:47:07 +0000

Bespoke Retail Fit-Out and Installation for Harrods

The Client Challenge: Creating an Exclusive Environment

Prada required an exclusive, high-end retail space within the prestigious Harrods Library Site. The challenge was two fold: the bespoke retail fit-out had to perfectly reflect Prada’s luxurious and innovative brand aesthetic, while simultaneously adhering to the exceptionally high standards and stringent compliance rules of the Harrods department store. The final result needed to be an iconic fixture.

Edge Retail’s Integrated Solution: Precision Design and Manufacturing

Edge Retail provided a full-service design and manufacturing partnership. Our in-house team managed the entire process, beginning with conceptual design refinement.

Technical Development: We translated the delicate design into fully detailed CAD drawings, meticulously specifying premium materials and engineering. This step was critical to ensure both aesthetic perfection and compliance with all fire and safety regulations required by Harrods.
In-House Manufacturing: Our expert craftsmen fabricated the entire unit in our 15,000 sq ft production facility, maintaining absolute quality control over the high-end finishes.
Specialist Installation: Our professional installation team managed the delicate logistics of the Harrods fit-out, executing the placement with zero disruption to the active retail floor.

Impact and Results: An Iconic Retail Fixture

The finished Prada Eye space is a testament to precision engineering and high-end craftsmanship. It serves as a successful, bespoke retail fixture within one of the world’s most prestigious luxury locations. The flawless execution successfully drives high-value sales, reinforces Prada’s position as a luxury innovator, and ensures the brand’s continued high-profile presence in Knightsbridge.

Ready to launch your next flagship retail project? Contact our design and fit-out specialists today.

The post Prada Eye appeared first on Edge Retail.

DIOR – Christmas at Heathrow T2

Ben Stoner — Mon, 20 Jan 2025 09:05:00 +0000

This project demonstrates our design capabilities, showcasing our expertise in developing and executing high-impact retail environments. For Dior at Heathrow Terminal 2, we conceived and built a premium, brand-aligned promotional space. This design effectively captured Dior’s elegance and drew in travelers with a compelling seasonal experience. Our work on this project shows our capacity to deliver design solutions that significantly enhance customer engagement and align with demanding seasonal marketing objectives. We consistently provide innovative retail design that resonates with luxury brands and operates seamlessly within complex settings such as international airports.

The post DIOR – Christmas at Heathrow T2 appeared first on Edge Retail.

Pradaland

Ben Stoner — Thu, 12 Dec 2024 15:44:27 +0000

For this years Prada Christmas promotions, Edge were invited to take on the task of turning ‘Pradaland’ into a reality.

The retail campaign consistent of hand-crafted bauble trees, mixed material stocker units and LED tiled screens, which were installed in various retail locations around the country.

The post Pradaland appeared first on Edge Retail.

Sol De Janeiro – Heathrow T2

Ben Stoner — Wed, 16 Oct 2024 16:14:30 +0000

L’OCCITANE Travel Retail launched its mega Sol de Janeiro pop-up in partnership with Edge Retail at London Heathrow Airport Terminal 2. The vibrant 360-degree activation celebrates the summer season with a sunshine-themed colour palette and tropical elements. A striking circular cane structure constructed in vibrant yellow and surrounded by lush tropical foliage sets the summer scene. The activation is inspired by lively beach clubs booming on social media inviting travellers to unleash their summer selves.

The post Sol De Janeiro – Heathrow T2 appeared first on Edge Retail.

Yves Saint Laurent – MY YSL – WESTFIELD

Ben Stoner — Wed, 14 Feb 2024 11:10:19 +0000

In the heart of London’s bustling Westfield shopping centre, our team proudly collaborated with Yves Saint Laurent to design a one-of-a-kind experience for their newest masculine fragrance, MYSLF. Standing tall at 18 feet, a breathtaking replica of the MYSLF bottle instantly draws attention, beckoning visitors to a world of personalized scent exploration.

Step inside and immerse yourself in the captivating aroma of MYSLF. More than just discovering the fragrance, visitors are invited to make it their own. Personalize your bottle with unique engravings, or if you’re an existing fan, indulge in the sustainable luxury of refilling your empty bottle.

But the journey doesn’t end there. Capture the moment in our fun and interactive photo booth, taking home a lasting memory of your personalized MYSLF experience. Each interaction is designed to be unique and special, reflecting the multifaceted nature of the fragrance itself.

The post Yves Saint Laurent – MY YSL – WESTFIELD appeared first on Edge Retail.

Kama Ayurveda – Harrods

Ben Stoner — Thu, 18 Jan 2024 09:25:33 +0000

Beauty cosmetics brand Kama Ayurveda approached our team to create a high-impact promotional site situated in the heart of the beauty hall at Harrods, London. Our expert team took charge of developing, managing, and installing the promotional site. The site remains true to the brand’s holistic philosophy, effectively showcasing a comprehensive range of skincare and haircare products, all crafted from traditional recipes.

The post Kama Ayurveda – Harrods appeared first on Edge Retail.

Netgear – ISE Barcelona

Ben Stoner — Wed, 10 Jan 2024 16:15:24 +0000

Our exhibition team, designed, developed and managed this site in both Amsterdam and Barcelona showcasing Netgear’s integrated AV system options from start to finish. The site incorporates space for deep-dive training sessions and live product demos throughout the exhibition. To enhance engagement, large media screens, powered by Netgear’s own hardware, provide additional information to visitors.

The post Netgear – ISE Barcelona appeared first on Edge Retail.

DIOR – Promotional Christmas Trees in Heathrow

Ben Stoner — Wed, 03 Jan 2024 11:38:57 +0000

Our specialised travel retail team worked in partnership with LVMH Paris to develop and manufacture these radiant golden trees, adorning London’s Heathrow Airport terminals. Among them, two magnificent 7-meter-tall versions proudly stand at Terminal 5. The meticulous assembly process involved arranging detailed hand-cut white and gold flowers, intertwined with lace, coupled with glowing emblems showcasing Dior products. Together, these elements seamlessly come together to form a visually stunning centerpiece that captivates the festive spirit, adding a touch of glamour and elegance to Heathrow’s holiday season.

The Client Challenge

DIOR required high-impact, festive visual merchandising displays to be installed in every terminal at Heathrow simultaneously. The displays needed to create a sense of holiday joy and emotional warmth for millions of departing and arriving travellers during the busy Christmas season.

Edge Retail’s Integrated Solution

We provided full design, fabrication, and installation. Our design team developed the festive concept, ensuring the displays offered a delightful and festive distraction for passengers. Our specialist installation team managed the complex, time-critical, multi-terminal rollout, guaranteeing that the festive spirit was visible across the entire airport ecosystem instantly.

Impact and Results

The festive displays successfully transformed the airport environment, injecting a sense of joy and celebration that dramatically increased brand visibility for DIOR. The project proved how large-scale, beautiful installations can positively influence the emotional state and purchasing behaviour of busy travellers.

The post DIOR – Promotional Christmas Trees in Heathrow appeared first on Edge Retail.

Paco Rabanne – Heathrow

Ben Stoner — Wed, 03 Jan 2024 10:38:00 +0000

Executed by our skilled specialists for Paco Rabanne, this distinctive retail design is a standout feature in the expansive terminal. The striking monolith at the heart of Terminal 2 in Heathrow became a talking point for our team. The presentation elegantly displays Paco Rabanne’s iconic fragrances amidst a luxurious blend of marble and gold. Tailored to meet all regulations of this bustling, high-traffic location, the site not only serves as a visual spectacle but also ensures compliance with the standards befitting its prominent placement within Terminal 2.

The post Paco Rabanne – Heathrow appeared first on Edge Retail.