Technical Development

Wide interior view of the silver IWC Schaffhausen Spitfire aircraft being lifted into position by a red mobile crane at Heathrow Terminal 5, with the IWC Spitfire hoarding partially built below and a Heathrow-branded crew member watching from the seating area

Design and manufacture for the retail environment, engineered to last.

This is where a concept becomes reality. Our technical development team translates every design into fully detailed CAD drawings and diagrams, balancing creative intent with engineering discipline — because a beautiful render is only half the job if it can’t actually be built, moved, or trusted with a crowd of people standing next to it.

We produce comprehensive documentation for every build, covering the health and safety standards that matter on site: from topple testing through to making sure units are easy and safe to handle and move, whether that’s through a service corridor at Heathrow or up a goods lift at Harrods. For large-format work — a suspended aircraft sculpture, a multi-storey Christmas tower — that engineering has to account for load, wind and crowd safety as much as it does for finish.

That attention to detail at every stage is what separates a display that looks good in a render from one that stands up to months of daily use on a busy shop floor or airport terminal. It’s also why our installation teams rarely find surprises on site: if the technical drawing says it fits, it fits.