Creative Retail Design & Manufacturing: Our Approach
Edge Retail is a creative design and manufacturing agency. We specialise in crafting innovative and unique retail environments for a wide range of brands. Our core focus is simple: creating a narrative-driven customer experience. We use a blend of imaginative exploration and storytelling to create a clear, cohesive brand story. Our goal is to transform your retail vision into a dynamic space that looks stunning. Importantly, this space is strategically engineered to enhance brand identity and encourage sales.
End-to-End Project Management
Our comprehensive, end-to-end service encompasses the entire process. This runs from the initial design consultancy through to a full-scale fit-out and professional installation. The journey begins with our creative team. First, they bring concepts to life through 3D renders and full CAD technical drawings. These drawings detail all materials to be used. Crucially, throughout the process, we ensure all items adhere to health and safety regulations. We also meet any specific brand or venue rules.
In-House Craftsmanship and Flawless Delivery
Our dedicated team of creative designers, development engineers, and project managers works in perfect synergy to deliver your vision. We combine our in-house craftsmanship with modern expertise to deliver projects on time and on budget. During production, we keep clients informed of every important stage. We also offer walk-throughs in our warehouse to ensure you are fully satisfied before the final installation. Our professional installation team ensures a flawless execution. Finally, we deliver the finished product on or before the agreed-upon on-counter date. By providing a truly integrated, hands-on approach, we ensure you get the precise results you expect.
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Prada Banana Balm
Multi-site promotional campaign and bespoke fabrication across key UK department stores.
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Miutine by Miu Miu
Bespoke fabrication and complex installation of custom VM displays for the Miu miu Miutine product launch.
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Prada Eye
Bespoke concept and retail fit-out for the exclusive Prada Library Site within Harrods.
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Pradaland
Large-scale, immersive experience design and exhibition build for the Pradaland concept.
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Versace – Harrods Vestibule Site
Design and fabrication of a premium bespoke retail fixture in the Harrods Vestibule.
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Sol De Janeiro – Heathrow T2
Design, scenic prop fabrication, and installation of the large-scale, immersive tropical VM display.
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Kylie Cosmic – Selfridges
Design, precision fabrication, and installation of a bespoke POS counter for the high-profile Kylie Cosmic launch.
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Maison Margiela – Bicester Village Pop Up
Full-service design and build for a semi-permanent pop-up store at Bicester Village.
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Skin Ceuticals – Aesthetics of Royal Liver Building
Complete design and fit-out of a modern treatment room and reception area.
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Prada – Les Infusions
Promotional site design and install in to John Lewis on Oxford Street, London
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YSL – LOVESHINE
High-impact temporary window display design and multi-site rollout for the YSL Loveshine fragrance launch.
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Lancôme Renergie Triple Serum
Multi-site POS unit design and fabrication for Lancôme Renergie Triple Serum promotion.
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Yves Saint Laurent – MY YSL – WESTFIELD
Bespoke fabrication and integration of an interactive POS unit featuring an on-site engraving station.
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Kama Ayurveda – Harrods
A striking installation to Harrods beauty hall for the cosmetics company Kama Ayurveda.
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Maison Margiela – Selfridges London
A Flowery touch for Maison Margiela Replica at Selfridges London
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Gucci Wall Bay – John Lewis Horsham
Full luxury retail wall bay fit-out and visual merchandising installation for a permanent, dedicated Gucci space.
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Maison Margiela – On a Date – Harrods
Visual update for the Maison Margiela fragrance counter within Harrods
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Jo Malone – English Pear and Freesia
A Regent Street window display installation for Jo Malone's fragrance launch.
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Paco Rabanne – Heathrow
Design and build of the airport experiential retail space for Paco Rabanne at Heathrow Airport.
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GUCCI Beauty Space – Harrods
Professional installation of a circular bespoke POS unit for Gucci in Harrods London.
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Brunello Cucinelli Parfums – Harrods
Complete high-end residential retail fit-out for a permanent luxury Brunello Cucinelli boutique.
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Penhaligons – Selfridges London
Thematic retail window installation and nationwide VM campaign rollout for Penhaligons.
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Paco Rabanne Phantom at Heathrow T2
A shiny new site in Heathrow Terminal 2 for the launch of Paco Rabanne’s new male fragrance Phantom.
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Moschino Bubblegum
Bespoke luxury prop fabrication and high-impact VM installation for Moschino's high-fashion, conceptual retail campaign.
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Valentino at the Selfridges Cornershop
Bespoke interactive visual merchandising installation and display at The Selfridges Cornershop.
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Yves Saint Laurent – Waterstain
The neon glowing promotional site by YSL
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MAC – Destination Fabulous
Design and build of the interactive cosmetics activation POS unit for the MAC Destination Fab campaign.
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Acqua Di Parma – Barbiere
Full retail fit-out for an Italian themed barbershop in the heart of Selfridges London.
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The Nottingham Building Society
Complete design and build of a modern, full-service concept banking branch.
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David Beckham – House 99
High-impact product launch window display design and VM installation for the David Beckham brand rollout.
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IT Cosmetics
Complete permanent cosmetics counter build and installation, delivering a durable, premium retail fixture.
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Viktor & Rolf – Flowerbomb
10 Years on from the original Flowerbomb fragrance, Viktor&Rolf released the next chapter with Flowerbomb Bloom.
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Urban Decay – Alice in Wonderland
In collaboration with Disney and the new Alice through the Looking Glass film, Urban Decay launched a palette and range of 5 lipsticks.
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Michael Kors – Sexy Ruby
Bespoke fragrance launch VM campaign and high-impact multi-site installation for Michael Kors Sexy Ruby.
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Illamasqua Equinox
A promotional site designed and built to display and sample the Illamasqua Christmas collection and gift offerings.
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Armani Prive Malachites
A high end promotional site for two new Armani fragrances
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Dior Poison
A bespoke set of sites installed across multiple retailers around the UK for the launch of the new women’s fragrance, Dior Poison Girl, as modelled by Camille Rowe.
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CK2 Launch
A unique promotional site showing off the new fragrance CK2 by Calvin Klein